Swatch
the year of the snake
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We partnered with Swatch to craft two commercials for the Chinese New Year and their new products: Skin Irony & Big Bold watches. Bringing these two products to life, we explored the world of 2d & 3d design, creating visually captivating and fun storytelling. We had an incredible time designing these visuals, and we’re excited to share the results with you!
Golden Red Bamboo
Featuring an intricate design on its textile strap, this ultra-thin, gold-colored watch reminds you that growth comes from the ability to adapt to any situation.
Blue & Golden Lithe Dancer
With its 47 mm dial, this BIG BOLD challenges you to step into the spotlight and move through life with fluidity, precision and unshakable confidence.
R&D - behind the process
Here's some bits of the process & exploration that were crucial for us to find the final look for our visuals.
Project:
Year of the Snake
Client:
Swatch
Direction, Design & Animation:
Glid Studio
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Full Credits
A project by:
Glid Studio
Creative Direction:
Guido Lanari
Producer:
Marco Lanari
Art Direction:
Fran Rossi & Guido Lanari
Artists:
Fran Rossi, Germano Mombach, Josue Didaci, Andrew Tsymbal, Marko Magister, Guido Lanari