Swatch

the year of the snake

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We partnered with Swatch to craft two commercials for the Chinese New Year and new products: Skin Irony & Big Bold watches. Bringing these two products to life, we explored the world of 2d & 3d design, creating visually captivating and fun storytelling. We had an incredible time designing these visuals, and we’re excited to share the results with you!

R&D - behind the process

Here's some bits of the process & exploration that were crucial for us to find the final look for our visuals.

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Swatch Big Bold 01.png
Swatch Irony Skin 05.png
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Project:
Year of the Snake

Client:
Swatch

Direction, Design & Animation:
Glid Studio

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Full Credits

A project by:
Glid Studio

Creative Direction:
Guido Lanari

Producer:
Marco Lanari

Art Direction:
Fran Rossi & Guido Lanari

Artists:
Fran Rossi, Germano Mombach, Josue Didaci, Andrew Tsymbal, Marko Magister, Guido Lanari