Pod Drop | Promotional Video

Direction, Design & Animation

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We were asked to produce a 3d animated film of 90 seconds for the launch of PodDrop; a new communication technology between brands and customers, that connects the physical and the digital world, offering customized solutions while staying sustainable.

In this video, we blend the Digital with the Physical with an abstract & modern style, while remaining technologic and playful at the same time. For the physical world, we are inspired by architectural and minimal universes that follow and interact constantly with the hero of the video, with a dynamic & engaging motion design. When we speak about the digital, we want to feel immersed in an abstract world and enjoy the ride. Static & flat designs on a screen are re-imagined in a 3d universe that is constantly alive, feeling inside the User Interface and interacting with all dimensions.

All the elements that we see on this video were custom made: the 2d & 3d design of each asset, the motion design, the environment design, camera animations, simulations, music & sound effects. It was a very nice challenge and it was only possible thanks to such a wonderful and talented team.

Colorful abstract digital art with curved surfaces in purple, blue, and pink tones and small spheres on top, set against a gradient purple and pink sky.
Logo of PodDrop, with stylized text and a blue dot, mounted on a white textured wall.
A smartphone with a QR code displayed on its screen being scanned by a device, with the text 'Scan' and 'Scan For Free Sample' next to a QR code scanner slot.
Split composition with a plain white gift bag on the left and an open silver laptop on the right, separated by a blue sphere, with different backgrounds and digital effects on each side.
A transparent cube with blue interior placed on a surface with blue and purple lines, with stairs in the background.
Glid_PodDropFilm2021-Dispenser.jpg
Open colorful magazine or brochure showing a contact list with icons and placeholder text, alongside graph paper and a blue grid sheet.
A pink and purple laptop with social media icons displayed on the screen, resting on a pink platform outdoors.
Abstract digital artwork with colorful diagonal stripes in shades of pink, purple, and blue, featuring small blue spheres arranged along the stripes.
Abstract digital art featuring purple and blue spheres, pixelated trails, and gray cubes on a light textured surface.
A stylized representation of a DNA strand with a blue sphere inside the helix.
Digital representation of a social media profile with icons for Instagram, Facebook, Twitter, and Messenger, displaying user details and engagement metrics on a pink background.
Colorful, futuristic digital interface with profile cards, graphs, and data points on a grid background.
A digital, holographic map of the United States showing numerical data for each state. The map has a futuristic, neon color scheme with shades of pink, blue, and purple, along with a text box labeled 'North Carolina' containing placeholder text.
Client: PodDrop
Agency: Outform
Direction, Design & Animation: Glid Studio

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FULL CREDITS

A project by: Glid Studio
Director: Guido Lanari
Producer: Marco Lanari

CG: Guido Lanari, Sebastian Vereertbrugghen, Marco Lanari, Juan Pablo Velasquez, Javier Bianchi, Vanesa Soraci, Andrea Philippon

Sound: Federico Chillo, Luciano Cabrera, Matias Luzi, Nicola Barber, Basile Rapit

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