A red Nike soccer cleat flying through a bright blue sky with rainbow light effects, accompanied by the text 'Speed beyond your wildest dreams' and 'Mercurial Dream Speed 7'.

Nike | Mercurial Dream Speed

Direction, Design & Animation

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Nike & Aixsponzacalled for help to create stunning and compelling visuals & videos for the new Nike Mercurial Dream Speed campaign. Glid Studio is greatful to be able to contribute to create cool content with such talented people . Below the full video + some r&d done for the project + credits.

The boot for the dreamers, for the Speed obsessed players.

A red Nike MDS 7 soccer cleat with black accents is shown in motion with colorful streaks on a dark background.
A red and white Nike soccer cleat in mid-air against a blue background
A close-up of a wine gum candy with a red and orange swirl pattern, set against a bright blue sky background.
Multiple red and white Nike soccer cleats floating against a bright blue sky.
Red Nike running shoe with glowing accents, surrounded by dynamic swirling streaks of blue, red, and purple light, promoting speed and performance.
Close-up of a bright pink athletic shoe with a Adidas logo, next to a transparent pink shoe box with the Nike logo, on a reflective surface with colorful streaks of light in the background.
Project: Mercurial Dream Speed
Client: Nike
Production: Aixsponza
Glid: Film Director / Art Director

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FULL CREDITS

Client: Nike Global Football
Production: Aixsponza
Producer: Julian Fischer
Creative Direction: Christian Tyroller
Film Direction & Edit: Guido Lanari
Art Direction: Guido Lanari & Christian Scheck
Key Visuals: Guido Lanari
CG: Guido Lanari, Christian Scheck, Mars Dolschon, Denis Jagodic, Andrew Tsymbal
2D animation: Guido Lanari
Sound: Michael Fakesch

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