NIKE | MAD READY

Creative Direction, 3d Design & Animation

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Nike entrusted Aixsponzawith the creation of campaign visuals and animations for the release of 4 new football boots, featured by amazing football players. They asked Guido Lanari from Glid Studio to work in the creative direction , art direction & film direction for the campaign. Super excited to have contributed to the project from such an important role. Thanks again to Nike & Aixsponza for the opportunity and the great experience, and to all the artists that were involved in the project to make this possible. Full credits below.

Tiempo | featuring Jamal Musiala

Anywhere. Any time. Finesse.
Show up ready to create a new legacy anywhere, like Jamal Musiala, in the Tiempo 10 with Nike FlyTouch Plus.

A young man playing with a soccer ball inside a museum-like room with classical statues, vases, and sculptures on display.

An abstract sculpture featuring a gold clock, an hourglass, a basketball, a telescope, a Greek vase, a soccer ball, and a Nike shoe, all stacked vertically on a pedestal against a plain wall.

Nike soccer cleat with black and red accents displayed on a white pedestal, with a decorative ceramic plate in the background.

Ancient Greek vase with black background and gold painted figures depicting warriors and chariots.

Gold-colored clock with intricate design, mounted on a stand, displayed on a white pedestal in a gallery setting.

Phantom Luna | featuring Grace Geyoro & Aurélien Tchouaméni

Anywhere. Anytime. Agility.
Raise your game to new heights like Grace Geyoro with the Phantom Luna—a boot made to push the game further for the athletes changing everything with agility.

A woman playing soccer outdoors under a bridge, kicking a soccer ball. She wears a beige jacket, white shirt, black shorts, red socks, and red soccer cleats.

A red Nike football cleat with a green soleplate, positioned on the edge of a concrete and wooden structure under a bridge against a blue sky.

A young man playing soccer on a concrete ledge under large highway overpasses with grassy areas underneath, a partly cloudy sky, and a flock of birds flying in the distance.

Phantom GX | featuring Sophia Smith

Anywhere. Anytime. Precision.
Whether she’s winning league MVP or cultivating her game on the world’s biggest stage, Sophia Smith shows up mad ready with precision in the Phantom GX.

A person in athletic clothing kicking a Nike soccer ball that is in midair in a garden with manicured bushes and trees, with sunlight shining through the trees.

A red and black athletic shoe resting on a small, artificially shaped pine tree in a garden with a stone archway and lush greenery in the background.

a topiary shaped like a spiral with a tennis ball inserted at the center, set in a garden with neatly trimmed bushes and lush greenery.

A woman in sportswear leaping forward on a grassy, miniature golf course with neatly trimmed bushes and decorative sculptures in the background.

Topiary garden with spiraled and rounded hedge sculptures in sunlight

Mercurial | featuring Sam Kerr

Anywhere. Any time. Speed.
Sam Kerr is always ready to raise her acceleration with the lightweight Mercurial Superfly 9, whether it's on a runway or on the global stage.

A woman in sports attire kicking a soccer ball while running on an airport runway at sunset, with an airplane in the sky and an air traffic control tower in the background.

A Nike soccer cleat placed on a jet engine's turbine with flames visible inside the engine, and clouds in the sky during sunset in the background.

More about Mad-Ready & the campaign @nikefootball

In the process we trust.

Creative & Art Direction. Look Dev. Design. Animation.

Once we finished conceptualizing all the universes with Christian and Sebastian, I also had the chance to art direct and design the Tiempo campaign, directing & editing the short film, as well as designing and animating the environments for both Key Visuals and film. The last stage of production, lighting, sand/water simulations and final touches were excecuted by the talented team at Aixsponza.

It’s also nice to show some concepts and ideas that didn’t make it to the final version but that are still cool to watch. Here’s a quick glimpse of that.