Two glass jars with black lids floating in the sky with clouds behind them.

L’Occitane | L’artichaut Lightness Elixir

Direction, Design & Animation

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The nice people from L'Occitane trusted us with a part of their Artichoke products release campaign in 2023, and we created two experimental CG shorts that ended up being part of their global campaign. It's exciting to see how far the technology to create CG flowers evolved over the last couple of years, and how many more artists are now focusing on that area of expertise. If we are ever gonna live in a virtual reality, we better have amazing digital nature all around us. However, there is still a long way to go to achieve hyper-realism in the organic arena, especially with animation and real time solutions. Is there a way to reconcile CG techniques with AI tools to evolve on this particular field even further?

Close-up of a ripe artichoke with green and purple leaves.
Close-up of a purple artichoke flower bud with green outer leaves.
Two closed purple and green artichoke buds on a green stem with spiny leaves against a plain light background.
Close-up of two purple and green flowering artichokes on a plant with large green leaves against a cloudy sky
Close-up of a green leaf with visible veins and jagged edges.
Close-up of an artichoke flower with purple petals emerging from green bracts
Project: L'Artichaut Lightness Elixir
Client: L'Occitane En Provence
Direction, Design & Animation: Glid Studio

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FULL CREDITS

CGI & VFX Production: Glid Studio
Director: Guido Lanari
CG Artists: Paul Esteves, Andréa Philippon, Ahmed El-Hofy, Rolando Barry, Guido Lanari

Live Action Production: MYGOSH.co

EPs: Lamar Hawkins, Natali Sussman, Ilonka Galliard

DoP-Director: David Baumann
Editor: Julie Quintard
Colorist: Baptiste Jehan

Music: Tijany Bacci

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