L’Occitane | L’artichaut Lightness Elixir

Direction, Design & Animation

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The nice people from L'Occitane trusted us with a part of their Artichoke products release campaign in 2023, and we created two experimental CG shorts that ended up being part of their global campaign. It's exciting to see how far the technology to create CG flowers evolved over the last couple of years, and how many more artists are now focusing on that area of expertise. If we are ever gonna live in a virtual reality, we better have amazing digital nature all around us. However, there is still a long way to go to achieve hyper-realism in the organic arena, especially with animation and real time solutions. Is there a way to reconcile CG techniques with AI tools to evolve on this particular field even further?