Cellcosmet Limited Edition

Direction, Design & Animation

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We had the pleasure of collaborating with Cellcosmet Switzerland to craft two stunning commercials for their exclusive Limited Edition campaign. Bringing these luxury skincare products to life, we explored the world of high-end 3D design, creating visually captivating and immersive storytelling.

This project was a true mix of artistry and technical challenges, with extensive R&D pushing the boundaries of motion design. From intricate textures to dynamic compositions, every detail was carefully designed to reflect the elegance and sophistication of Cellcosmet’s signature formulas.

We had an incredible time crafting these visuals, and we’re excited to share the results with you!

CellLift Serum-XT 

A Fusion of Science & Elegance

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CellLift Serum-XT comes to life through a mesmerizing explosion of two radiant cells, symbolizing the fusion of science and luxury.  As they collide, they dissolve into a fluid dance of energy and motion, transforming into a dynamic, flowing liquid. Gradually, the liquid takes form, crystallizing into the sleek contours of the Limited Edition bottle.

Bottle of CellEctive CellLift Serum-XT with gold and white packaging against a warm gradient background.
Close-up of a rolled, shiny, metallic-looking material with gold accents and reflective surfaces.
Close-up of a metallic sculpture with flowing, layered shapes in shades of gold, silver, and bronze against a warm orange background.
Close-up of a container labeled 'CALICollective Callit Serum-XT THE LIMITED EDITION' on a warm, blurred background.
Close-up of a metallic swan sculpture with a reflective surface, set against a blurred warm background.
Close-up of a soft-serve ice cream cone with a blurred warm background.
Close-up of a metallic abstract sculpture with swirling, reflective surfaces against a warm beige background.
Close-up of a reflective, metallic, gold and silver aluminum foil curled and layered in a spiral pattern.
Abstract swirl of gold, silver, and white metallic colors.
Two spherical objects, one orange and one pink, placed on a white surface.
Abstract swirl of black, white, and gold paint.
Close-up of a metallic, abstract sculpture with swirling patterns, set against a soft, blurred background.
Close-up of a shiny, gold-colored heart-shaped object on a white background.


UltraCell Intensive-XT

A Glimpse Into Radiance

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In this bold and dynamic commercial, the UltraCell Intensive-XT bottle emerges from the shadows, its striking red label revealed through sculpted light.

The camera dives beneath the surface, immersing us in a world of pulsing energy and luminous particles, where the formula’s essence unfolds — revitalization, moisture, firmness, and radiance — in a mesmerizing microscopic display.

With sharp, punchy edits and immersive motion, the journey rises back to the surface, culminating in the full reveal of the Limited Edition bottle—a symbol of cutting-edge skincare and luxury.

A red and silver vial of UltraCell Intensive-XT from Cellcosmet is displayed on a red background with neon lighting effects.
Close-up of a red bottle label with the words 'UltraCell Intensive XT' in white and red text, and a white and red logo with a cross and circle symbols.
Close-up of two red ice cubes with water droplets on them, set against a dark background with a gradient from red to black.
Close-up of a red liquid with bubbles and light reflections.
A small vial illuminated by red light, with a black cap, placed against a dark background.
Close-up of red bubbles and hexagonal light reflections against a dark background.


R&D

Behind the Scenes

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Here's some bits of the process & exploration that were crucial for us to find the final look for our visuals.

Project: Cellcosmet Limited Edition 2025
Client: Cellcosmet Switzerland
Direction, Design & Animation: Glid Studio

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FULL CREDITS

A project by: Glid Studio
Director: Guido Lanari
Producer: Marco Lanari
Artists: Marco Fontan, Wojciech Magierski, Paul Esteves, Joan Moreno, Guido Lanari

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