adobe acrobat | do everything

3d design & animation

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The project set out to showcase the new Adobe Acrobat through a smooth, intuitive workflow that empowers people to do their best work. The Acrobat interface was positioned as both the focal point and the driving force of the story. Rhythmic audio chants bring energy and flow, while visual inputs unfold into final layouts. Key moments connect sound and image to emphasize the transformation from input to expressive outcome.


Glid’s Role: 3D Design & Animation
Produced by Psyop and directed by Hyperculture.

Project: Adobe Acrobat | Do Everything
Client: Adobe
Glid: 3D Design & Animation

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FULL CREDITS

Client: Adobe
Agency: 72 & Sunny
Production: Psyop

Executive Producer: Andrew Linsk
Producers: Jeffrey Bybee, Cloie Mason

Directors: HyperCulture (Floris Vos and Peter Van De Riet)
Lead Animator: Luis Roca
Assistant Producer: Otto Fallson Ree

Design: HyperCulture, Riccardo Agostinelli, Clint Chang, Florian Cornut, Yelim Lee, Renegades of Phong
3D Design & Animation: Guido Lanari, Javier Tommasi
Lead Technical Director: Clint Chang
2D Supervisor: Clint Chang
2D Animation: Francisco Castro, Lauren Detling, Lena Huang, James Kim, Luis Roca, Juan Pablo Sciaccaluga

Sound Design / Mix: Lime Studios — EP Susie Boyajan — Mixer/Sound Designer Ben Tomastik
Original Music: Walker